Disney Plus Brand ID
Created by Mandie Stanton
Music by James Newton Howard
Software: Adobe After Effects & Photoshop
My goal for this project was to create a brand ID that showcases the library of stories and characters available on the Disney Plus Service. I wanted to create a cinematic introduction to the history of Disney storytelling, with the idea that it is portable and in an app.
The mask tool was strong with this one. The ID is made up of many clips of Disney films, masked in their own app. As the slow pan outward reveals more and more clips, the more overwhelming it becomes, filling the viewer with nostalgia, and primes them for what they're about to experience.
The score from the 2002 Disney film, Treasure Planet, accompanies the sequence, evoking a sense of discovery and excitement.